Kindle Poll And Brand Confusion

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I’d love to know how this question was asked so that “I don’t know” was even an option. My guess is confusion existed over the iPad, iPhone and Android apps which leads to the question: is “Kindle” the reading platform or the hardware? I’m not even entirely sure myself. Amazon should have done a better job keeping them separate.

Via: Violet Mae Lim via MG Siegler

Texting Survey Comparing Parents And Teens

L.G. did a mobile phone survey and found some interesting results about parents and teens:

Activities

  • 28 percent of parents admit to engaging in some form of “sexting” and 43 percent of teens admit to doing the same.
  • Almost half of all parents and teens surveyed admit to texting and driving.
  • 42 percent of parents admit to texting someone while at the dinner table; whereas 69 percent of teens admit to texting at the dinner table.
  • 38 percent of parents admit to texting during the middle of the night; whereas, 83 percent of teens admit to texting during those hours.

Awareness

  • 45 percent of teens admit to texting and driving. And only 4 percent of parents believe their teens ever text while driving.
  • 43 percent of teens admit to putting someone down or insulting them in a text, while only 10 percent of parents believe their teens had ever participated in this type of hurtful behavior.
  • 41 percent of teens admit to sending, receiving, or forwarding a text that said something sexual, while only 11 percent of parents thought their teens had ever sexted.
  • 52 percent of teens admit to checking someone else’s texts or having had their texts checked by someone without permission, while only 8 percent of parents thought their teens had ever participated in this behavior.

Interestingly “41 percent of teens admit to sending, receiving, or forwarding a text that said something sexual” but 43 percent “engaging in some form of ‘sexting'”. I would think sending, receiving or forwarding would result in a much higher percentage. I can’t find any information about the methodology of the survey to help clarify this discrepancy.

Back in my day you had to draw yourself on a piece of paper and walk it over. When it resulted in laughing we called the return trip “the walk of shame”.

Good luck sleeping tonight parents. Kids.

Pull Over Before You Pull It Out

Jabra, the company known for their mobile headset did an interesting survey of driving distractions. We’ve all seen a ton of these in the media over the years, generally we know that pretty much everyone eats at least occasionally while driving (72%). We also know people talk on the phone. We know some even text while driving (28%). Some even play video games (5%). The winner however is this little gem:

29% of respondents admitted to kissing others while driving, whereas a smaller, but surprising number (15%) said they’ve performed sex or other sexual acts while driving.

How about a public safety campaign to help bring this closer to the number playing video games (5%). I propose the following slogan: “Pull over before you pull it out.” Poster designs welcome.

On Teens Mobile Phones And Sexting

A curious note in Pew Research Center’s Teens and Mobile Phones study released a few weeks ago:

The teens who pay their own phone bills are more likely to send “sexts”: 17% of teens who pay for all of the costs associated with their cell phones send sexually suggestive images via text; just 3% of teens who do not pay for, or only pay for a portion of the cost of the cell phone send these images.

I suspect this is because someone else sees the bill.

An average bill for a heart attack was $45,000 in 2004. Assuming 7% annual inflation of health care costs that works out to roughly $67,500 in 2010. I believe the US health care inflation rate is actually higher that. It is estimated at 9% for 2010 alone. That’s conservative estimate.

A $100/month plan for 10 years comes out to a mere $12,000. Adding a line to a family plan obviously costs much less than that.

Seems like it makes financial sense to put your teenage daughter under your cell phone plan. Your welcome kids. Feel free to show your parents the math and remember: you can’t put a price on health.