Where Amazon Will Go Next

The other day Amazon’s Jeff Bezos admitted Amazon makes no money from the Kindle itself. That’s not as bad as it sounds. Jeff Bezos is referring to the hardware. Amazon sells content for the Kindle and that can make money. This is akin to shipping at cost and making money off the product you sell.

The Kindle isn’t a product, it’s a delivery method.

This however has me thinking. Jeff Bezos is a bright guy, and Amazon is a clever company who is constantly innovating. It’s pretty clear Amazon is looking to expand its warehouses to more locations to cut down on delivery time and perhaps even offer same day delivery in many places. It seems quite possible however that Amazon’s Lab 126 may have another trick up it’s sleeve for the (substantially) longer term: 3D printing. If Amazon can manage to create an ecosystem where products can be printed on demand, it can turn anything into eBook. Sold and delivered through their ecosystem. Simplistic items first and perhaps eventually more complicated items.

That’s not to say expect Amazon to sell 3D printers tomorrow. We’re talking years most likely. However it would be the ultimate delivery method for applicable goods.

Kindle Fire HD Is Ad Supported

PCMag quotes an Amazon spokesperson:

“[W]ith Kindle Fire HD there will be a special offers opt-out option for $15. We know from our Kindle reader line that customers love our special offers and very few people choose to opt out. We’re happy to offer customers the choice.”

Apple may have a reputation for gouging customers on things like $19 cables, but $15 to turn off ads on a new $499 device is a little absurd. Not to mention just outright tacky.

You’d think Amazon would want to make their higher end devices viewed as polished and having a great experience to compete with the iPad. If price was the deciding factor the iPad would have already lost out to the plethora of Android tablets out there. The reason it hasn’t is because the experience on Android tablets is miserable.

Kindle Poll And Brand Confusion

kindle 2%

I’d love to know how this question was asked so that “I don’t know” was even an option. My guess is confusion existed over the iPad, iPhone and Android apps which leads to the question: is “Kindle” the reading platform or the hardware? I’m not even entirely sure myself. Amazon should have done a better job keeping them separate.

Via: Violet Mae Lim via MG Siegler