Making Websites Faster

I’ve always been somewhat of a fan of minimalism when it comes to websites. The way I figure it:

Simpler + faster = better

Lately I’ve become slightly obsessed with seeing how much I can tweak a website to perform faster. In this case it’s my password generator SafePasswd.com, which I built in 2006 and overhauled in 2009. It’s always been somewhat of a playground for me to try things a little different.

The old site circa 2006 took about 5 seconds to load. It was sometimes a little more if the server was under load. After an overhaul I got down to about 3.5 seconds. A solid and respectable improvement considering the new version is way better.

After my latest round of optimization with a clear cache, I’m down to 1.61 seconds, and I think I can get it slightly lower. Google Page Speed score is now a 95 and YSlow is B (83) or A (95) for v2 and v2 small site respectively.

SafePasswd.com Load Time

Most of the improvements were relatively small and simple. A few required some backend changes to make it all work from a technical perspective. Even with a fairly image-centric design it’s possible to get pretty decent performance.

Optimizing @font-face For Performance

You want to use @font-face, then you realize it’s got some downsides. First of all, it’s another http request, and we know that the golden rule of web performance is to keep http requests to a minimum. Secondly fonts aren’t even small files, they can be 50k+ in size. Lastly the lag of fonts loading last means you page seems to morph into it’s final form.

Here’s a cool little optimization. By using a data: url you can use the font inline by encoding in base64. For example:

@font-face {
    font-family: "My Font";
    src: url("data:font/opentype;base64,[base-encoded font here]");
}
 
body {
    font-family: "My Font", serif
}

You can see this in action here. This seems to work fine in Firefox 3.5, and Safari 4 (presumably any modern WebKit based browser). Other browsers will simply act as if they don’t support @font-face.

In practice I’d recommend putting it in a separate stylesheet rather than inline css so that your pages are smaller and css can be cached for subsequent page views.

Data url’s are part of Acid2, which most modern browsers either pass or plan to pass. If you use an Open Type font you’d get pretty decent compatibility (IE only supports Open Type). Using True Type you’d still get pretty good compatibility sans IE. Check the @font-face page on MDC for more details. Unlike images, browsers that support @font-face are likely to support data: url’s as well, making this a pretty good solution.

Special thanks to Open Font Library for having some nice free fonts with awesome licensing. This post was partially in response to a comment left the other day on my @font-face hacks blog post.

Usefulness + Speed = Users

As a frontend developer I’ve long argued the magic formula for a good website is:

Usefulness + Speed = Users

This is based on the fact that the best websites on the internet are pretty spartan in appearance. When you look at many of the successful ones (Google, Yahoo, Craigslist, Facebook), they’ve all taken the approach of simplicity on the frontend. They keep the user interface as minimal as possible, and they keep the technology and code as minimal as possible.

An interesting quote from CNet:

The same effect happened with Google Maps. When the company trimmed the 120KB page size down by about 30 percent, the company started getting about 30 percent more map requests. “It was almost proportional. If you make a product faster, you get that back in terms of increased usage,” she said.

Emphasis mine.

Just goes to show that faster things become more than useful to users. They become a convenience. Users don’t really care how it looks or they would have switched from boring Google a long time ago. They just find it so convenient and quick they can’t stop using it.

I suspect this is why digital clocks are so popular.

Roman Numeral Analog Clock

Most people find an analog clock to be “classy”, in particular when there are roman numerals. But when you come down to being practical, they aren’t as quick to read for most people since we rarely deal with roman numerals. The solution used to be using Arabic numbers to increase usability and speed:

Arabic Numeral Analog Clock

This is better, but not perfect. Still slow to read, and your estimating the minutes. These days, we have the technology to produce low cost digital time readouts with Arabic numbers. These are more accurate since they show the minutes, and maybe even seconds, and can be read at a glance with almost no effort.

Arabic Digital Clock

Despite hardly looking fancy, this is what you see in most train stations, airports, etc. The older clocks are still around, but mostly for aesthetic purposes. People are willing to sacrifice looks for convenience. That’s why they walk around with digital watches rather than the more classy ones. Both can be found for cheap, but one can easily be read (even with poor vision, and in the dark).

Simplicity always rules. Unless your a nerd with a binary clock (which is cool).

I suspect this rule also holds true for software. If it’s faster, people are more inclined to use it. People moved from IE 6 to Firefox because it’s faster. Given that Firefox 3 is even faster… I’m hoping this trend will be proven yet again with an improved adoption rate.

Another upcoming test of this principle will be the Apple’s 3G iPhone. Will the average number of minutes browsing the web increase with the additional speed of a 3G network? Will faster performance make people use the device more? I suspect so. I also think it will increase adoption as many people were turned off on the idea of spending that much for EDGE. For 3G, that’s a different story.

It’s really pretty interesting stuff. People often associate usability with user interface design, and never performance. But that data really does seem to point to performance being one of the easiest ways to make a product more usable.

Images: Grand Central Terminal clock © 2004 Metropolitan Transportation Authority, Clock in Kings Cross, LCD Clock Grey via Wikipedia