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Blog Google

Sixth Robert

I’m now the 6th Robert on Yahoo. I haven’t even found myself on Google.

It’s going to take a lot to topple Robert Scoble.

Edit: No longer on the list as of 12/26/2005. Hmm.

Categories
Google Internet Mozilla

Who killed popup ads?

New York Times writer Randall Stross said in an article that he believes that Google’s Text Ads solved the problem of popup ads littering the web (makes a mention of X10, the most annoying and popular of that era). I think the article is rather misguided as to say Google’s Text Ads got rid of the popup problem.

I’ll make the bold statement that the problem was solved by popup blockers from Mozilla, IE, Google Bar, and the many ISP solutions that popped up (pun intended) to help customers deal with the problem. Look at the number 1 reason to use Firefox. It’s Microsoft’s Number 4 and it’s on Google Toolbar’s page (when browsing in IE as they serve up different pages for Firefox) has it listed too. When so many became blocked, the effectiveness of these ads diminished. Earthlink, AOL, and friends all advertised they had popup blockers as their killer feature.

Google was the one bright enough to realize that users got so annoyed with the ads they started to ignore them. Google then realized that if Ads were to abide with their “do no evil” mantra, perhaps users wouldn’t be bothered by them. And so Google’s Text ads comes into the equation. Advertisers now have a way of reaching customers again, and popups start to die off. Most people don’t seem bothered by Google Text Ads. Personally I like them, it’s easy to support a site and doesn’t feel distracting. No Java applet ads (the worst of all, especially those video ones we saw for a while), Flash, or animated GIF’s. Just a simple line of text that’s about what I’m reading.

Why doesn’t Google push image ads more (they do offer them)? Because text blends in better. The human eye can scan a rather quickly and pick out what the brain wants to see. When you visit a website, you want to see the site’s contents. Having banner ads in predictable sizes just help the brain to ignore things quicker. Text ads blend in much more, hence may be seen within page. If I were to put a flashy animated GIF in this page, you would simply read the text around it, ignoring the ad as unwanted information. If I put a text ad there, you’ll likely read a few words. If it’s a relevant text ad, you may read it all, and perhaps click on it. text is less invasive. It doesn’t bother people nearly as much as a “punch the monkey and win a prize” style ads. Some will still ignore it, but I think the majority of people don’t really mind text ads, provided they don’t take up to much of the page. Context is so important. Why do you think beer commercials rule sporting events? Why don’t they appear as often on daytime TV? I don’t think an answer is needed there. It’s really the same thing. When an ad blends into it’s surroundings it does better. Many beer ads are well designed to integrate well into a sports broadcast by featuring either action or comedy, both entertaining values attractive to their target audience. When an ad stands out to much, you ignore it as an ad. Look at the superbowl. People watch the game just to see the ads. Why? “Entertainment”, they blend in with the theme of the evening “entertainment”. They are all made to entertain you.

Popups definitely didn’t die because of text ads. No way. It just doesn’t make sense They were too effective, hence the high commissions for sites who displayed them. Text Ads are essentially the compromise brokered by Google to help solve the battle over advertising between web surfers and content providers.

Perhaps we should send Google to the middle east?

Categories
Google Software

Google and OpenOffice

If I were Microsoft, I’d be very afraid. This could do some serious damage. And unlike MS Office, you don’t need to sell your first born to obtain a copy. OpenOffice is a great product. Hopefully Google will give them the edge they need to take their rightful marketshare. Or at a bare minimum, force Microsoft to make it possible for people to afford Office without taking out a loan from the bank. I know people with computers that cost less than MS Office Professional. That’s rather sad.

Thank you Google. Please continue to put Microsoft in it’s place.

Categories
Google Mozilla

Ian Hickson goes to Google

Ian Hickson has gone to Google. It’s great to see Google picking up great minds like him. WHATWG is clearly something Google should have an interest in. Considering how Google seems to be pushing the Web into this “Web 2.0” (yes it is a bullshtick term from the geeky technical perspective, but it’s relevant from the business side of things). WHATWG is clearly moves in that direction.

Categories
Google

Google Blog Search

Personally I think RSS feeds [sample] are the best feature of the new Google Blog Search. Now how long until they are in web search?

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Apple Google Mozilla

Features vs. Usability

There seems to be an ongoing debate in the software world about features. You know, the “new toys” that come with software each time you get a new version. There was a time where you would always ask “what new features does it add?” when upgrading a software package. The end result of this practice was bloated software with more features than anyone could ever manage to use. A more modern practice is to “remove features” hoping to simplify software for the end user. Asa Dotzler’s recently said:

“I’d be pleased as punch if we could remove a couple features for the upcoming Firefox release. A feature is a flaming hoop we make our users jump through and if we’re doing our jobs — writing software that actually works for people — we’d be removing those hoops, not adding more.”

I’m going to respectfully disagree with Asa on this one. Partially on a technicality, and partially on theory.

First of all, I’d like to distinguish the difference between features and usability. Features can have a negative impact on usability, but there’s no written rule stating that must be the case. For example, web browsers added support for the PNG image format without negatively impacting the user experience (I’d bet most end users don’t even know about PNG, but it silently works). That is a clear feature. There’s really no UI to go along with it, so usability is not negatively impacted. No “hoops” to jump through as Asa put it.

On the other hand, you can have a “feature” like Microsoft Office’s Mail Merge. It’s messy, has an awkward UI, and doesn’t always behave as the user would expect. It’s often considered to be one of the worst features in the entire suite (besides Microsoft Access with is a UI disaster). I think that’s an example of the ugliness Asa hopes to rip out (though different product).

I disagree with the philosophy of removing features, instead I believe the best method is to revamp the user experience. For example, the “new window” ability in web browsers was a problem. Managing windows is a sore spot in many operating systems (in particular pre-Windows XP where it would appear as small specs rather than collapse into groups when many windows were open). Rather than limit the web browser to one window, a clever solution was to use “tabs”, effectively creating many windows within one. This alleviated the sore spot in most operating systems, and provided a more inclusive way of managing websites currently being visited.

About a month ago, I proposed we cut out the current bookmarking system and replace it with a more modern and usable Intelligent Bookmarking system. Such a system is actually adding many features (including machine logic), but would improve the user experience by getting rid of awkward menu’s and by intuitively letting the user auto-program (without any effort on the user’s part) the bookmarks system. It would essentially minimize (if not eliminate) the need to manage bookmarks. Is this adding or removing a feature? Would this be adding or removing hoops?

Innovation is about adding features within intuitive yet minimal UI. If you want a great example check out Mac OS X. It’s loaded with it. Lots of features to support everyone from kids and computer novices to expert hackers. It’s a great OS for that reason. It’s also one of the persistent problems with Windows and Linux. Both have some good features, but they are implemented in ways that are very hard for people who aren’t geeks to understand and use. rsync is way ahead of it’s time. But try explaining rsync to someone who doesn’t use a computer to often. Even most wrappers I’ve seen to give rsync a UI do a pretty pathetic job. They are complex, use technical language, are confusing and intimidate the user. Want to see why Apple’s .Mac does such a great job? Because it’s simple to use. It adds a feature (backup), but makes it easy to use (no hoops). Another great example is the PalmOS. It had two handicaps (no effective keyboard, and small screen), not to mention for the longest time PDA’s were mainly grayscale. But still it provided a robust usable experience with an easy to use UI.

Google has done a similar feat. Their homepage is still extremely plain, but you can do a surprising amount with their search box. They have kept a minimal UI, but allowed the user to do great things with it. They can add entire features without expanding on the UI. Google Maps added hurricane Katrina coverage with a single button. They added movies in a similar intuitive way. They didn’t create new services, vast menu’s, registration for these features. They integrated them tightly and made them easy to use. I don’t need to really learn anything new to use these add-ons. They just work.

Can mature products change? I see no reason why they can’t. Take a look at Netscape 6. It was a bloated immature product. Slow, very unintuitive and had menu’s that could confuse even pro’s. It took time, but it got separated from it’s sibling mail client, and both matured into much cleaner applications (Firefox and Thunderbird respectively). Are they done? I don’t believe so. They can still slim down their UI more. Bookmarking is in my opinion the ugliest part. The only reason it’s acceptable in it’s current state is because nobody has a really good system (yet). But there is still room to improve.

In conclusion, I see no reason to remove features, or even block features from becoming part of a product. I think the essential requirement is to get beyond the “ooh new toy” feeling and demand that the UI be minimal, and intuitive. Features are important. Could you imagine a web browser without FTP support? Needing to open another program to download a file. That wouldn’t be intuitive. But integrated into the browser and using the same download manager as HTTP downloads allows it to integrate so well most users forget what they are using. The same can be done for BitTorrent. We could add the functionality without causing a bad user experience. It’s essentially another protocol. The key is to not use a new or awkward UI, instead using the Download Manager perhaps just modifying to reflect the upload dynamic of the protocol. Other than that, it should should be completely transparent to the end user. They shouldn’t be able to distinguish what protocol they are using in any other way.

Features are good. They set Firefox apart from others, and attract users. What bothers users is features that don’t have a mature user interface. The solution should be to fix the interface, not drop the feature.

Categories
Google

Baby Bell’s Nightmare: Google

According to Google:

Google believes that users should have a choice in what applications they use for communication. Built to support industry standards, Google Talk enables Google users to connect to the Google Talk service and exchange IMs using any client that does the same, including Trillian, Adium, iChat, GAIM, and Psi.

The company is also committed to working with other service providers to create a federation model that enables users on any member network to talk to users on any other member network in a secure and abuse-free manner. Google is currently working with EarthLink to federate with their Vling communications service and with Sipphone on federating their Gizmo Project.

A very interesting statement. First we know it’s based on Jabber, a popular open source IM product. It’s open, many products support it. What’s more interesting is the Business side of things:

Could Google be the one to unite the currently fragmented Instant Messaging market? It seems entirely possible. Google is the only company who sees that as a good idea, and currently the only company who has suggested it, and has enough market power to possibly push for that to happen. If Google could get 2 out of the big 3 (AOL, MSN, Yahoo) to sign on and unify: the other would be forced to participate or face a declining market. Personally I think not only AOL would be the biggest win, but the most likely to participate (mainly because of ICQ).

I’m still surprised Google didn’t buy Skype, I still wouldn’t be surprised to hear it happen any day. Not for their IM, but for their amazing voice chat capability. The quality and compatibility has yet to be beat (I haven’t had a chance to try Google Talk, but from what I hear it’s on the level of SIP). Skype is cross platform and has a rather well designed client. A perfect item for Google’s arsenal. If I were Google, I’d buy it. Skype is to IM what Keyhole is to Mapping (Google bought Keyhole a little less than a year ago and renamed it Google Earth, as well as integrated it with their mapping service).

On it’s own, I don’t see much value to Google Talk. Jabber is cool, but why another client? I have GAIM anyway, so no extra client for me, but I still wonder what the selling point for Google Talk is right now. Unless this is just a taste of what’s to come. Personally, I think this is just the start of what we will be seeing from this. I expect integration with existing services, and new services to be based on it. This is just an extension to the Google Platform.

Best for Consumers?

The thing I hope for is Google buying Skype and freeing up their paid services, and making it ad supported. Skype voice mail, perhaps even SkypeOut (at a much lower rate). There is so much potential for Google in the VoIP arena it’s amazing. It even makes a Tellme a potential target for acquisition. Integrate that with VoIP, instant messaging, and Google’s capacity (bandwidth, and servers), and you have a massive communications platform that rivals any communications company.

David Tenser has the issue of multiple VoIP/SIP clients (same as we had with IM). Google peering with other VoIP providers, and unifying by perhaps acquiring Skype and opening things up a bit would greatly resolve this. If all of Skype’s users could co-exist with other VoIP solutions VoIP would stand a chance. Right now, the market has potential but no real chance of taking off mainly because of this issue. Not many will settle for a phone that can only call certain people. Nobody would buy a cell phone if you can only call people with the same plan. Why? Because that’s stupid.

Making money? Oh there are plenty of ways. VoIP opens the doors to many things. Take a look at 1-800-555-TELL (TellMe’s free demo). Imagine Google Adwords integrated into that. Could be done very tastefully. Next look at Google’s SMS effort. Think how well voice services and Cell phones go together (check your gmail on the phone, get directions via phone, etc.). Google could essentially take the phone companies by surprise virtually over night.

Who will Google buy next?

I suggest the following:

  • Skype
  • Tellme
  • perhaps one or two more other VoIP providers.

OK, I’m done talking about Google… for now.

Categories
Apple Google

Google + Apple = iGoogle

Apprantly Apple and Google are talking. I’ve got an idea what it may be like, so here’s a little peak.

Speculating about the two mythical companies is always fun right :-D.

Categories
Apple Google Mozilla Software

Konfabulator is set free

Konfabulator is now free. Windows people rejoice. I assume this is an attempt to beat Google at the API game. Anyway, this is a big win for Windows people. Konfabulator isn’t quite as cool as Apple’s Dashboard, but still pretty cool. Windows people now get a little taste of how good Mac stuff is, at no charge.

Could this partially be a resonse to Google’s interest with Firefox? Mozilla’s also a rather robust platform for taking advantage of API’s. Just a pondering.

Categories
Google

Google Desktop Updated

Google Desktop Updated today (for me at least), now the version is: 20050513. No clue what’s new/changed.