On Steve Jobs

Steve Jobs

I could write an essay, and I generally do for any post that starts with the word “On”. That however seems inappropriate for a man who defined himself by making things clean, simple, and easy to use.

Like most of my industry colleagues I likely wouldn’t be where I am if it wasn’t for Steve. Given I started on Macs and to this day work on the web which was invented on a NeXT workstation. I literally work in a world he created and laid the groundwork to create.

I could think of only one appropriate way to conclude…

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes.

The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them.

About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward.

Maybe they have to be crazy.

How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels?

We make tools for these kinds of people.

While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

Here’s to the original crazy one.


iPhone 4S Thoughts

iPhone 4S

Apple today announced the iPhone 4S. It’s pretty much what I expected to see, however many seem to view it as a disappointment due to anticipation of a mythical “iPhone 5”. I’m sure an iPhone 5 is in development, but I don’t really understand why people expected to see it today. Maybe 1% of Apple rumors, likely much less are actually true. Generally they are an attempt by a blog to generate buzz and publicity. Pay little attention to them. Launching the new phone later isn’t indicative of a “major upgrade”, especially given what we knew:

  • iOS 5 is taking a while – iOS 5 wasn’t developed in complete secrecy. 100k developers have been seeded developer builds (number comes from the Apple presentation). It hasn’t been GM ready. It’s been a work in progress. It didn’t seem to be waiting for hardware.
  • Apple was launching in parallel with iCloud – Apple established it was going to roll out an OS upgrade and iCloud together. Obviously any new hardware was not coming before that. iCloud was just getting tested. Again, it didn’t seem to be waiting for hardware.
  • Supply Chain – Slightly weaker, but thanks to the quake in Japan, there’s been a some more difficulty in obtaining materials and parts for many electronics. Moving the iPhone launch out makes sense when you’re shipping in such volume and already have a popular tablet shipping.

Some Analysis

In my opinion the iPhone 4S met my expectations.

Regarding the iPhone 4S being a “world phone”, this was obvious. The “Verizon iPhone” was a hack. The iPhone 4 for Verizon used a Qualcomm MDM6600 as discovered by iFixit. That chip supports CDMA/EVDO and GSM/UMTS. It however didn’t ship with a SIM slot effectively preventing on the hardware level support for GSM/UMTS. Apparently the antenna was tweaked too making is sub-optimal for GSM/UMTS. Unifying the hardware means Apple can ship just one device and simplify it’s supply/distribution chain. Remember, the majority of Apple sales will still be to GSM/UMTS networks. Only the US is a major CDMA/EVDO market as it’s hard for an iPhone to compete in Japan the other major market.

Not supporting LTE is also obvious. LTE deployment is just starting. LTE chipsets today still use more power. I don’t think anyone is using LTE 100% yet, only data meaning in usage these chips will be doing both LTE and a legacy technology for voice. Given such a small percentage of users would ever even see LTE in the 2 years they have their phone, opting for improved battery life (another new feature) was the ideal choice. I suspect next revision there’s a 75% chance we’ll see LTE. It will happen when power consumption gets down to where Apple wants it. It’s just a matter of time.

The choice of an A5 dual core processor was a giveaway from the iPad. What we still don’t know is if it’s the same speed or underclocked for the iPhone. That will be discovered soon enough.

Camera upgrade is also obvious as another year has went by and cameras have improved. Going to 8MP and 1080P was a given. The iPhone 4’s camera is likely already 1080P capable at least at the sensor level (assumed to be a OmniVision OV5642). However the iPhone 4 likely wasn’t fast enough to handle that data rate hence it was limited to 720P. That’s also why you don’t see RAW support. The sensor itself converts to JPEG.

I’m inclined to think Siri could run on the iPhone 4, though slightly slower if Apple really wanted. That’s pure conjecture however.

Fragmented Ecosystem

It’s worth noting that Apple is now shipping the iPhone 4S as their flagship phone, the iPhone 4, and the iPhone 3GS as their entry level phone. This is an unprecedented (for Apple) 3 revisions in production. This makes me believe the iPhone 3GS will at least get security patches for the next 2, most likely 3 years. I do suspect it will be cut off from future major OS releases before that time, or get a reduced feature set. For Apple this is unique. I don’t think any phone vendor is doing something like this right now. On the Android front phones upgrades are notoriously finicky thanks to different vendors.

It’s also worth nothing that despite the iPhone 4S being a much faster device, it’s unlikely many apps will take advantage of it anywhere in the near future. Most users for quite a while will be on the iPhone 4 and 3GS. Designing for iPhone 4S and iPad 2 performance means you’re cutting off most of your users. With a 2 year upgrade cycle and these phones still being sold… well you get the idea. That’s not to say you won’t get anything from the added speed. Just don’t expect everything to be designed to take advantage of it very quickly. The target platform is still the 3GS if you want the full iOS audience.

iPhone 5

I expect we’ll see an iPhone 5, sometime next year. Quite possibly summer. I wouldn’t even rule out doing so a little earlier if market conditions warrant Apple pulling out the big guns sooner. Updated form factor, LTE, NFC chip, more performance tweaks all likely candidates. I could see Apple going for a software “home” button to make the screen larger without having to make the device so much larger.

Worth an Upgrade?

If you haven an iPhone 4, I think waiting for iPhone 5 is just fine. I don’t think this device is amazingly better than the iPhone 4. That’s why they didn’t bump the version to 5. For older iPhone’s, this upgrade is just another step further away. The iPhone 4 is still a very solid phone. See above for my analysis on a more fragmented ecosystem.


iPhone 4S is nice, pretty much what people should have expected and will likely hold things over until next year when the iPhone 5 ships. Don’t expect apps to take advantage of this speed because most iOS users are running slower hardware and will for some time. If you have an iPhone 4, likely not much to persuade you to upgrade early.