Apple’s Early Announcement

So yesterday Apple announced the new 8-core Mac Pro and Xserve. Both beautiful machines anyone would love to own. What’s peculiar is the timing of the announcement. Only a week before MacWorld 2008. Right in the middle of CES. Why would Apple make a product announcement before it’s yearly big expo? During a period where tech news is in excess?

I predict some big announcements next week. Apple make these releases early for three reasons:

  1. So that there are 2 less things stealing the thunder from next weeks announcements.
  2. To show the industry that it can steal attention from something as big as CES at by merely sending out a press release for an upgraded product.
  3. Appetizer.

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