FedEx Furniture is pretty cool. Strong furniture made out of those really strong FedEx boxes (great packages BTW as they ensure your package arrives in 1 piece. Leave it to them to get really upset about this free advertising.
Typically, if your company gets good free advertising about how great your product/service is, and fans doing eccentric stuff to show how great your stuff is: It’s a big win.
But to FedEx management, this isn’t the case. Positive press for solid packaging is a big problem. So the executives got together and got FedEx legal to harass the guy to ensure that FedEx gets some bad press (in hopes that things balance out).
Amazing how dumb some executives can be. They are handed some good free advertising, and intentionally create bad press in hopes of preventing good press. Yea, try that logic out.
Yup, that’s really going to help you out.
Brand Recognition folks. It’s insanely hard to get. Building it costs tons of cash, and rarely works out. FedEx has it, and has fans who encourage the brand and spread it for them. And FedEx is surprisingly against brand recognition. Amazing. There are thousands of companies across the US who would pay for that type of free press.