An ad agency put down “indented plates” on benches so when “people” (I assume “women” is the intended word) sit down, the plate leaves an advertisement impression on the back of their legs.
Clever, a little creepy, but most of all, I can’t imagine this working nearly as well as the picture shows. First of all people move, so I doubt the impression is that clear. I also doubt that they are anywhere as centered as the picture shows. It’s a bench, not a seat so people aren’t necessarily centered over the plate correctly. Nor are all legs the same width. I also suspect most people who sit on it look anything like the picture. Also, some wear pants.
[Hat Tip: Consumerist]