Some obsessed blogger figured out who is behind all those “Single?” signs you see when driving around. It ends up it’s a massive coordinated effort by a multi-million dollar company, not just a bunch of uncoordinated “I can make a website too” entrepreneur.
Having seen them on the side of the road, I’ve always wondered if that was actually an effective business, but never to the level of doing the work to find out. I assumed it was no different than that “Make $5,000 from home” signs you see.