Hot Trends aren’t the search terms people look for most often — those are pretty predictable, like [weather] or [games] or perhaps [myspace]. Yes, [sex] too. Instead, the Hot Trends algorithm analyzes millions of searches to find those that are deviating the most relative to their past traffic. And the outcome is the Hot Trends list.
To quote the BBC:
Requests for pornography, the weather, popular websites like MySpace.com and some celebrities will not be included.
In other words, these are popular queries # 1001 – 1100 and will exclude Paris Hilton, Lindsay Lohan, Britney Spears and Stephen Colbert.
I’m curious how long it will take until this is “Reverse Google Bombed” with people coordinating Google searches for things. At 3:00 PM EST (11:00 GMT) everyday search for “Monkeys Rule“.
I’m surprised and disappointed to not see an RSS feed. Perhaps another campaign can be “Add RSS To Google Trends“.