Quote of the day goes to Paul Saffo for his opinion piece on Facebook:
Facebook is the Microsoft of social media; used by everyone but truly loved by few.
I’m not sure I 100% agree with the quote, however it does make a valid point about what not to be as a tech company with a huge chunk of the market share. You really want to be the Apple of social media, used by many who absolutely adore you and highly value your product. I’m not sure there’s anyone in social media yet who has achieved that. The closest so far might be Instagram who is now owned by Facebook. Twitter has its loyal users, but many are grumbling over their recent changes and the ever changing app ecosystem.
Paul goes on to say:
Facebook resembles Microsoft in other ways as well. Facebook’s interface is nearly as clunky and inelegant as Windows, and like Microsoft, Facebook is struggling to migrate off the desktop and follow its users onto mobile platforms like smartphones and tablets. Unfortunately, Facebook’s revenue model depends on ample screen real estate in order to please advertisers without annoying users. Ads that can be tolerated on a laptop become a major annoyance when hogging scarce and valuable space on a smartphone.
Facebook can solve for these problems. Facebook will need to move beyond advertising no matter what. Google’s been trying to figure out that problem for a while now. Advertising only gets you so far. Google’s experimented with things like SaaS (Software as a service) via Google Apps. Facebook could potentially bundle up it’s collaboration, authentication, pieces as an alternative to products like SharePoint and Google Groups. Facebook users generally use these things for personal uses, but Facebook apparently utilizes its own features for it’s own purposes all along. There’s not terribly much blocking them from making that a product itself. Facebook also has vast amounts of data and could make itself into a research platform. Both would be viable options and quite frankly could be killer products.
It’s an amazing thing regardless for a company as young as Facebook to be compared to Microsoft. Lets just hope they can avoid the pitfalls that have hit Microsoft in the past decade.