And the a tradition continues. Here’s my predictions for WWDC 2008. Steve Jobs will announce the following:
Well duh. At this point if it’s not at least announced, Apple’s stock is going to tank. There’s a ton of stuff to back this up including AT&T telling employees not to take vacation in the near future. And mystery shipments of presumed iPhones. I’ve got a good idea what the technical specs will likely be.
AT&T will likely subsidy the new iPhone when purchased with a 2 year contract to help lower the price and encourage more people to buy it. This is looking even more likely as the economy declines and potential buyers may now be more hesitant.
.mac to become me.com and mobileme.com
.mac will finally die and be replaced with me.com and mobileme.com. I suspect mobileme.com will be free for iPhone users. me.com may be paid if Apple does it in-house, or free if they contract the functionality out to someone like Google (which is likely).
Mac OS X 10.6 Insights
I don’t think we’ll see it until at least late 2009, more likely early 2010, and I doubt Steve will suggest any faster of a timeline. Remember after 10.3 the plan was slower OS releases. I suspect it will stay that way. I don’t think Apple likes the idea of two Mac OS X branches, the mobile and desktop one. I suspect 10.6 will be an effort to “unify” the platform at least from a marketing perspective. Starting from WWDC 2008 onwards I suspect a “Mac OS X powered phone” will be more common branding. Again Apple’s goal is to sell computers. Using the iPhone as a method to sell the desktop experience is pretty obvious. But what does that mean for the OS? Likely a lot of focus on things like Sync, the future of tech (64bit, multi-core, intel) and blurring the distinction between phone and computer. I don’t think we’ll see much more than a little eye candy and some buzz words considering we’re not far from Leopards release. Just enough to get the press talking about it.
New Desktops / Laptops
I don’t think Apple plans any desktop/laptop announcements just yet, I suspect they will hold off until August as tradition. At that point pretty much all of Apple’s computer lines are due for a major overhaul. I suspect the MacBook Pro may be the first to experience a major design change. Apple desperately needs a mid-range tower to build more market share as the Mac mini is under powered and the Mac Pro is very expensive. If anything is announced I suspect it will be just that.
No idea who the special guests will be. If the new iPhone is based on Atom, I suspect an Intel Exec. Other than that, really don’t know. Likely an iPhone developer or two will make an appearance during the iPhone Apps part. No clue on musical guest.
So there you have it. We’ll see Monday what I got right.