The Internet Archive is a really cool org. They recently announced they have archived ten petabytes of cultural material. 1 Petabyte = 1,048,576 GB. Think about that for a moment. Humanity is creating and exchanging data at an alarming rate. In just a few more years this number will unquestionably be dwarfed.
This data will be of value in the future to analyze how the Internet impacted society today. We’ve yet to develop the tools to really parse data that big for things that aren’t quantitative.