The other day Amazon’s Jeff Bezos admitted Amazon makes no money from the Kindle itself. That’s not as bad as it sounds. Jeff Bezos is referring to the hardware. Amazon sells content for the Kindle and that can make money. This is akin to shipping at cost and making money off the product you sell.
The Kindle isn’t a product, it’s a delivery method.
This however has me thinking. Jeff Bezos is a bright guy, and Amazon is a clever company who is constantly innovating. It’s pretty clear Amazon is looking to expand its warehouses to more locations to cut down on delivery time and perhaps even offer same day delivery in many places. It seems quite possible however that Amazon’s Lab 126 may have another trick up it’s sleeve for the (substantially) longer term: 3D printing. If Amazon can manage to create an ecosystem where products can be printed on demand, it can turn anything into eBook. Sold and delivered through their ecosystem. Simplistic items first and perhaps eventually more complicated items.
That’s not to say expect Amazon to sell 3D printers tomorrow. We’re talking years most likely. However it would be the ultimate delivery method for applicable goods.