Chrome finally added Do-Not-Track (DNT) to Chromium. They are the last major browser to complete implementation and start giving users a choice in terms of their preference to tracking.
DNT isn’t a perfect solution as it has no enforcement. Regardless it’s a step in the right direction and empowers ad networks to respect users privacy preferences, something that in the past was difficult even for those willing to do so. It won’t solve the problem, but it helps and has a low barrier to entry. That’s a good thing.