PCMag quotes an Amazon spokesperson:
“[W]ith Kindle Fire HD there will be a special offers opt-out option for $15. We know from our Kindle reader line that customers love our special offers and very few people choose to opt out. We’re happy to offer customers the choice.”
Apple may have a reputation for gouging customers on things like $19 cables, but $15 to turn off ads on a new $499 device is a little absurd. Not to mention just outright tacky.
You’d think Amazon would want to make their higher end devices viewed as polished and having a great experience to compete with the iPad. If price was the deciding factor the iPad would have already lost out to the plethora of Android tablets out there. The reason it hasn’t is because the experience on Android tablets is miserable.