This helmet looks pretty discrete when you put it on. Like an odd turtleneck or scarf. However it’s using accelerometers so that when triggered it inflates like an airbag in a fraction of a second. The result is this:
It potentially will solve the problem of people not liking helmets when bike riding. However it cost’s 3998 SEK which is about $568.54 US dollars. That’s a pretty expensive helmet. It won’t last forever either and must be cared for. This type of technology could save lives if it’s truly effective.
[Via John Gruber]