eMarketer on research from Oxygen Media Insights Group:
More than a third of female social media users ages 18 to 34 had fallen asleep with their PDA in their hands or reported regularly checking Facebook first thing in the morning.
I get that females especially that age group are the more social demographic, we’ve seen that demonstrated countless times… but this can’t be healthy. “more than a third” is actually 37% almost 2 in 5. I’d bet if you go skew the demographic younger, 15-23 for example you’d get an even higher percentage.
That might be why Telco’s can charge so much for text messaging despite it having an extremely low actual cost to provide the service (translation: it’s almost pure profit). Addicts will pay.