Where Is The Asynchronous AdSense Google?

Anyone who cares about website performance comes to the quick realization that ads are a huge slow down. They are also the source of income for many websites. I somewhat casually mentioned back in December that Google was beta testing an async Google Analytics call. I found a bug in the early version but since updated it works extremely well and is non-blocking. It’s rather awesome.

Google AdSense like most ad networks is still a major slowdown. Often ads are implemented via a script which itself can include several other resources (including other JavaScript). Because it’s just a <script/> it’s blocking. It would be nice if AdSense would have an asynchronous version that lets you specify an element where it could insert the ad when loaded by passing an element object or id. It could then be non-blocking and speed up a large number of websites thanks to its popularity.

I can’t find any reason this wouldn’t technically be possible. It would make setup slightly more complicated, but the payoff for those who choose this implementation would be a faster website. Perhaps Steve Souders could poke the AdSense folks for a faster solution.

I’m also still hoping for SSL support. Another place where Google Analytics is ahead.

One thought on “Where Is The Asynchronous AdSense Google?

  1. I too hope the AdSense team have a chat soon with the Analytics team and get their asynch act together.
    The AdSense code can really slow down page load.

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