…we looked for those searches that were very popular in 2006 but were not as popular in 2005 — the explosive queries, the topics that everyone obsessed over….
It always proves to be an interesting bit of year-end data to look at. Yahoo on the other hand keeps things a little more up to date with the Buzz Index, also a very good read. For example the impact of President Ford’s death in searches. Very cool data. Hopefully one day Google will do something similar. I’d love to see how their audiences compare on current events as they happen.