Lets look at iTunes, and what it offers right now:
- MP3/ACC Player
- Media Organizer
- Media Player (it comes with QuickTime)
- Music Store
- It also comes in at aprox. 19MB’s, free from Apple’s iTunes website.
I’ll call it “a rather robust application”. Sounds fair?
Now here’s my theory:
People like Music. People like simplicity. People like easy to use programs. iTunes is all of these. The one thing that’s a drag is that dreaded curse word amongst average computer users “Installing”. That means downloading, over a slow 56k modem, and putting unkempt software on your computer, especially after all the geeks talk about “Spyware“, and “Viruses“. Some are just to afraid to install.
This ensures, everyone who buys a computer, gets a chance to try iTunes. Perhaps even allow the OEM’s a method to throw in a few free downloads. To let the user try, at no obligation, iTunes. Cheap, legal music, without downloading/installing.
What does Apple get?
Giant Audience, free advertising from the OEM’s, getting QuickTime on systems from the factory.
What do OEM’s Get?
All OEM’s today market computers towards home users, in particular as “media” systems. “Play CD’s, DVD’s”, “Games”, “Graphics”, “Music”. All keywords used to sell computers. What would make sense than to contain a built in method to purchase music? Play it with your brand new upgraded speakers on your fancy Computer Make/Model Here
What Users Get?
Chance to try iTunes without wasting time/effort downloading, a few free songs perhaps, and a good media player pre-installed.