Ok, title to this post is lame, but I couldn’t think of anything better.
Google’s Da Vinci Code Quest is now online. It’s supposed to have a new puzzle every day until release. So far I got the first puzzle, so perhaps I’ll make a goal of trying to do them all. Wasn’t to hard. 24 days of puzzles.
In the past they used Puzzles as a way of hiring people.
The store finally reopened. The Firefox Polo and Hat look rather tempting.
Now where is the Firefox underwear?
But seriously, some cool stuff. The T-Shirt I have is rather nice (I think that was still the old company). Asa claims it’s a million times better. The Firefox logo is rather good looking. Perhaps Beach Towels, Those window decals (no glue, so they don’t ruin the window), and a good old poster would be good additions. Also a “Firekini” (Bikini with Firefox logos) would be rather classy. That’s an area which gets lots of attention.
Enough drooling, for me. Time for bed.
Well, it’s not really a secret that despite Spreadfirefox.com’s great success, it hasn’t been firing on all pistons. There seem to be two camps, either people amazed by the project and its success and are blind to any shortcomings, and those who are quite the opposite. I’d like to look at a few things from a business standpoint rather than a geek for a moment (since I am a Business Major). A lot of suggestions have been given, some completely baseless, some completely off the wall and impossible to accomplish, and a few that are ok.
Jed Brown notes the owner of Firefox.com is turning the domain over to the Mozilla Foundation.
Awesome. This is a big win for the Marketing effort. Big Big Win!
should be just in time for Firefox 1.0.
cc: marketing-public
Mozilla has been getting a TON of press lately. From Slashdot, to CERT, eWeek, CNET you name it. Mozilla Firefox 0.9 has generated some serious buzz. The recent wave of IE flaws has also generated some buzz. CERT recommending alternative browsers has created some buzz. That’s great, but it’s not enough.
The following is just a list of the recent articles on Mozilla. Take a quick look at some of them, and who is writing them:
And some other news sources to cover Mozilla:
| eWeek InfoWorld, CA ComputerWorld InternetNews.com eWeek ZDNet.com Forbes InfoWorld, CA The Register InternetNews.com The Inquirer, UK International Herald Tribune, France Wired News Indianapolis Star, IN USA Today – 17 hours ago |
Straits Times, Singapore EE Times Online Detroit Free Press, MI Salt Lake Tribune, UT Times of India, India News24, South Africa Newsday, NY The Age, Australia Information Week CBS MarketWatch Slate ZDNet.com ComputerWorld The Inquirer, UK The Register, UK |
Source for the above is Google News, using the query “Mozilla”
Now, what did we see? My analysis is that the same target is being bombarded with Mozilla news. The tech crowd. The problem is this is a tiny percentage of the web community. And most of them are aware of Mozilla. Many have switched. Quite a few of these sites are big Linux news sites. They aren’t using IE to begin with!
The “next step” is to hit more mainstream media. Mozilla needs to hit the general users. We’ve got a good presence with the tech community. But to move forward, the target needs to be end users. Grandma, Dad, the guy down the street. We’ve got the tech community, but the IE users are in large part the general community.
The discussion right now, as Firefox 1.0 approaches is how to get that target audience. A few idea’s I’ve heard are:
So my question to the general community is how do we address this issue?
Update: We should also have a mailing list that can only be posted by a mozilla staffer. Used for releases to keep people informed. As soon as a new release comes out, an email is sent to those interested.
Been a few days since my last Mozilla related post….
Some great info posted here regarding a neat little easter egg that’s been around for ages. Sure wondering what will be in upcoming Mozilla/Firebird releases.
Asa Dotzler wrote a bombshell on the OS X Browser Market. A real good read if there is anyone who hasn’t read it already.
Lastly my marketing.mozilla.org meta bug has gotten some traffic, but could use more!
Also, still looking for more web badges for Mozilla and Mozilla Firebird. Contribute!!!