My observations/conclusions/insights (if you can call it that) can be found after the raw data.

Backend

Frontend

Frontend (cont)

Observations

I retooled this for 2012 based on how web development and the internet has changed as well as the data that’s available. The most noteworthy thing is that EVERY campaign uses open source. Perhaps it’s saving money in this economy? Windows Server isn’t free after all. Most use it extensively. Regardless who wins, that candidate would be very hypocritical to support the (unlikely regardless) “open source is communism” mantra. If this isn’t proof that open source is as mainstream as ever in America, I don’t know what is. Apache is a huge winner. So is jQuery, WordPress, Drupal, even Nginx and Varnish made a showing (they weren’t even on the radar in 2008).

Lots of websites are using the HTML5 doctype now. That doesn’t mean they are using HTML5, but many are moving in that direction. Web Fonts were spotted. Tables were very rare.

Shockingly, CDN usage and HTTP compression were pretty rare. Given Google will host popular javascript frameworks (jQuery for example), if you can’t afford the CPU to gzip data you could let Google host it for free. Lots of cloud hosting though.

Between popular CMS’s, and popular plugins/modules for those CMS’s, there’s little diversity in these sites this time around. It was obvious last time, it’s much more obvious this time. Mono-culture has set in regarding the technicals of these sites.

One thing that really stood out is the amount of analytics on each site. This election is really a data war. Knowing as much as possible about voters and the candidates base. Clearly this is an escalation from 2008. There is also a proliferation of real-time analytics usage this time around. Data is everything in the business world, it’s becoming that way in campaign websites as well.

Misc Notes

Data collection method: The data for this blog post was mostly done on the evening of August 30, 2011 and August 31, 2011 by myself. The character set was however Firefox 6.0 interprets the page. HTML validation was checked by submitting to the W3C validator. All other analysis was done by eye and using tools like cURL. Some things were a little bit of a judgment call, such as CSS layout. I didn’t generally penalize if a table was used, it depends how it was used, and the context. I viewed source on all of them, and spent some time looking around while collecting data. I didn’t view every page on every site, since that would drive me insane. The data is based on the homepage of the site however I did make a brief attempt to hunt for feeds since some only include a link on a “news” page. If I couldn’t find it quick enough, it doesn’t exist.

Secrets In Websites III?: Yes there will likely be a third installment. I don’t know when, I don’t know what will be included. I do have some ideas and notes. It takes time to put these together, and I’m not exactly drowning in free time these days.

* Roy Moore’s website is Flash in an iframe. For purposes of this analysis I’m using the page containing the flash object.

It has now relaunched using open source Drupal. Also interesting is that it’s no longer broadcasting any headers regarding it’s server. Considering Drupal is by far better tested on a Unix OS andApache, I’m wondering if they dropped Windows Server/IIS 6.0 in favor of some sort of Linux and Apache. I can’t find any hint at what they are using.

It’s noteworthy that Drupal was already used on recovery.gov and has been used in politics by way of CivicSpace for the Dean campaign in 2004.

Via Drupal it’s still using jQuery (verison 1.2.6). It’s also now using RSS rather than ATOM for feeds, which I presume is by way of the switch to Drupal rather than an intentional effort.

Another interesting change is they tweaked the doctype from XHTML Transitional to XHTML+RDFa.

Pretty much everything else is still the same including the design. Analytics is still done using WebTrends (holdover from the Bush administration) and Akamai still sits in front of their servers.

For CSS hackers: They still choose conditional CSS for IE compatibility.

Their pages don’t fully validate anymore, though there is no terrible markup either.

Video is still done using Flash, maybe they’ll consider adopting HTML5 video. They could do so and fallback to Flash. The latest versions of Firefox, Safari, and Chrome could take advantage of it today. The rest of the browsers would get the Flash experience. That would be the next major step in opening up. Mark Pilgrim has a good primer if they need.

Edit [9/26/2009 @ 1:45 PM EST]: Tim O’Reilly confirms it is indeed running on LAMP, specifically Red Hat Linux with Apache, MySQL and obviously PHP. Apache Solr is used for search.