Comments on: Browser Wars On Google

By: Peter

Peter — Sun, 16 Dec 2007 00:33:26 +0000

Huh. I didn’t intend for that to be made a link. Oh, well.

By: Paul Kim

Paul Kim — Sun, 16 Dec 2007 00:18:54 +0000

Thanks for the tip Robert. It’s a competitive game. We have a budget we apply monthly against searches for “Firefox” and “Mozilla”, among other keywords, on Google and other search engines. We haven’t seen MS target those keywords before now. I’ll share this with the team that works on our search advertising here.

By: Robert

Robert — Sat, 15 Dec 2007 19:29:03 +0000

basic: That’s a very real possibility. I’ve heard of using AdWords as an analytics method before. They could of course look at the price for the terms and infer the actual usage, but I guess the campaign is still a better approach for determining search frequency. Google doesn’t release much data on that stuff.

By: Toe

Toe — Sat, 15 Dec 2007 19:11:48 +0000

The ads I love are the ones where when you search for Product X, you get an ad with a big title that say “Don’t use Product X!” with a subtitle something like “Until you read this!” You click the ad and they’re typically just offering services for Product X or something.

By: basic

basic — Sat, 15 Dec 2007 18:26:35 +0000

maybe they are trying to use the adv as a way to find out how many people search for those terms?